How We Are Different

How We Are Different From Other Training Programs

Starting a business is one of the most important decisions you will ever make, and it is important to know that you have made the best possible choice to pursue your dreams for your investment. Commercial Capital Training Group is committed to showing you the significant difference between our commercial loan broker training and “the others.” We realize that there are other loan broker training companies out there that may try to offer similar loan broker training programs. Throughout our 12-year history of creating over 1000 finance entrepreneurs we have seen these “pop-up” training companies come and go.

To begin your due diligence here are 6 important questions to ask and vetting tools to help you decide on the best commercial loan broker training program.

1. Ask the question of “How long have you been training brokers?” “How many people have you trained?”

Make sure you look up the date of incorporation of the business through their states secretary of state website. Many fly-by-night operations may have a nice website and say they been “training” for a long time, but finding out their date of incorporation will help verify that claim. CCTG has been training brokers and creating finance entrepreneurs going on 12 years now.

2. Ask the question of “How many employees do you have in your company to support my loan broker business?”

We see this all the time with pop-up commercial loan broker training companies. They claim to have a “full team” to support you and train you, however, almost all of the time there are only 1 or 2 people involved in the business. How can you continuously support and do what you claim you can do with just a few people. It’s impossible! Therefore, make sure you ask about and verify whatever commercial loan broker training program you are investigating how many legitimate employees they have. Have them give you a list of their employees and see if they have LinkedIn profiles. Also, the ultimate verification is to fly out to their facility and see for yourself, or in today’s environment, ask them to do a Zoom meeting and have them show you proof. Here at CCTG we have close to 30 employees that are dedicated to your business and the one thousand graduates they continuously serve. Take a look at some of our team members here.

3. Is all the marketing you say you provide done in-house or do you outsource to freelancers or a marketing agency?

Some of our competitors state they teach and do marketing for your loan brokerage business however all of them will outsource these tasks to a marketing agency to fulfill the work. All CCTG digital marketing services are performed in house by our marketing experts and we don’t outsource any part of the marketing we do for your business. This equates to quality control to ensure you are getting the best services. Best of all it is done by one of our family of companies called The Finance Marketing Group. The nation’s only dedicated digital marketing agency that concentrates just in the industry of finance. We know what works and what does not work in the B2B finance industry. To drive this point home all of CCTG’s marketing professionals that work in our company have actually taken our 7-day training. This is a requirement so they get to know our lender’s programs and also get educated on the training and industry you will be stepping into.

4. Ask for references and verify they came through the commercial loan broker training program: Anybody can give you a name and number of someone to call, but make sure you verify that the person actually attended the training program.

Also ask for more than one reference and get several. It would be proactive to verify how many brokers they train each month. Look at their social media, video testimonials, pictures, etc. to see if they are actually having live classes each month. Here at CCTG we have over 60 testimonials (and counting) of former graduates, just like yourself, who attended our training.

5. Look at the training company’s online reviews: This is a smart way to see if they are training as many people as they claim to train.

It’s also a good way to see what people are saying about the company. At CCTG we have over 150 Google reviews of our training by our graduates. Click here to see.

6. Does the training company have a track record of being successful in what they teach?

Many of the “pop-up” training companies evolved from brokers who have been only been in the industry for a couple of years. What makes them successful in order to charge money and train you? Do your due-diligence on their funding experience as a broker. How long have they been in business? Here at CCTG our founder Kris Roglieri has been in business for almost 20 years; owning a successful commercial finance brokerage company and also as a direct lending company called Prime Commercial Lending. Prime Commercial Lending funds business loans and commercial real estate transactions; having funded over $1 Billion in transactions to date. Our curriculum is taught from both a broker perspective and a direct lender perspective which is best of both worlds.

Imitation Is The Highest Form Of Flattery

We admit that we are not the first loan broker training company to exist; however, we are the first and only commercial finance training company to train, educate, and have direct experience in all areas of commercial finance to the extent that we do it. There also have been other training companies that have tried to copy our program and even go so far as trying to duplicate our website. There is not much we can do about this but we view this as “imitation is the highest form of flattery”.

Ever since we started, every other company that tries to do what we do has been playing catch up. We are honestly flattered that other training companies use us as the standard, but often these tactics confuse people on the real differences between our company and what we call the “others”. Other loan broker training companies have even changed their names throughout the years to try to hide negative comments about them.

Early on we recognized that there was a serious gap in the models of other loan broker training companies. How do we know this? Well, one of the many motivations that gave our founder the idea to create our company was the need to properly train commercial loan brokers. We are the first and only commercial finance training company to train, educate, and have direct experience in all areas of commercial finance to the extent that we do it. Read on to learn why we are considered the best in the industry.

15 Reasons Why We Are Considered the Best in the Industry

1. Our Philosophy

Our philosophy has always been to let the qualities of our program and the past success of our graduates attest to how successful and unique our program really is. Then, we let you decide for yourself. We highly encourage you to conduct your own comparison between our commercial finance program and other companies that claim to offer as much as we do.

On this page, we thought it was important to inform you about the facts of our loan broker training program if you are considering similar business opportunities. Please read below and see for yourself! Our staff is available to take the time to clearly point out the true differences of our program in detail. Simply put, there is us and then there are the rest…

2. We Insist on Good Broker Etiquette

Based on his own vast experience as a lender and CEO of two direct alternative lending institutions, Commercial Capital Training Group’s founder, Kris Roglieri, recognized that most business finance brokers don’t really know how to practice “good broker etiquette” when working with lenders. Kris also recognized that other loan broker training companies were not training and preparing brokers adequately, nor were they giving brokers competitive lending sources with diverse product offerings. We know this because, throughout the years, these very same brokers that attended other training companies have brokered transactions to our group of finance companies after exhausting their efforts with the funding sources they gained from training elsewhere.

Our company does not engage in flashy, dramatic price discounts or high-pressure sales tactics to get you to enroll in our program. We also don’t promote the fact that you can make money in this business with very little effort and retire on the beach after 6 months of attending our training. Be careful of other loan broker training companies that promise grandiose income claims. Instead, we take an informative approach by educating you on the facts regarding this business and your opportunities, which allows you to make an informed decision about if our program is right for you.

3. The Financial Products You Will Be Able To Offer

Our Commercial Loan Broker Training:

We teach and offer the most complete array of commercial finance products in the industry. We are so confident that we offer the most comprehensive range of commercial finance products in the industry that if you find another training company that offers a more comprehensive program along with more products, we will pay the other company’s program cost for you.

Your commercial financing company will stand out as one that can handle any request and any loan amount. The backbone of lenders for your business will consist of FDIC banks, hedge funds, insurance companies, private equity firms, private capital sources, and private investors. Also, we are the only broker training program that gives you access to private investors to fund all types of financing requests. This is very useful because private investors do not have the same restrictions and red tape that banks do. These private investors consist of single wealthy individuals or groups of wealthy individuals that pool their funds together to finance specific projects.

You will also have the ability to finance any type of credit and fund transactions, both domestic and international. Best of all, you will be pre-approved with banks, lenders, and private investors to do business directly with each product. You will actually meet these lenders while you are in class and they will lend their knowledge and experience, and field your questions. This is very important so that you can begin to develop relationships while you are in class.

As a Graduate of our program, you will be able to handle transactions such as:

Equipment Leasing
Accounts Receivable Financing
Factoring
SBA Loans Franchise Financing
Medical Practice Loans
Working Capital Loans
Merchant Cash Advances
Sale Leasebacks
Asset Based Financing
Project Financing
Bridge Loans
Hard Money Loans
Structured Settlement and Annuity Financing
Gas Station Financing
Asset Based Lines of Credit
Medical Accounts Receivable Financing
Venture Capital
Equity Financing
Business Acquisitions

Purchase Order Financing
Energy & Commodity Finance
Hotel Financing
Contract Financing
Commercial Development Financing
Commercial Real Estate Financing
Mobilization Financing
Mezzanine Financing
Unsecured Lines of Credit
Construction Financing
Joint Venture Capital
Mergers & Acquisitions
Consumer Financing Programs
Term Loans
Airplane Financing
HUD Loans
B and I Loans
CMBS Loans
and more.

The ”Other” Loan Broker Training Program:

There are other companies that offer only a fraction of the commercial finance products that we will teach you to use. Most other commercial lending training programs teach primarily one product with maybe one or two other financing options. There are also companies that only have experience in one type of financing for a good number of years and they mislead you to think they have the same experience in multiple types of financing. Furthermore, with other training companies, you will not have access to actual private investors as part of your lender base.

One of the many areas that sets us apart from other training companies is that they don’t offer nor have experience in commercial real estate financing. They will tell you it is not a product where you can make money which is their poor excuse for not offering it. That is just completely false. Many of our graduates pick commercial real estate financing and focus on that industry while earning a living doing so. Other commercial broker training companies will have you believe that there is no money to be made in commercial real estate financing. They just say that to get around the fact that they don’t have experience in that arena or the lenders that are competitive in that industry.

Why limit your profit potential?

Through our training you will have many competitive options to offer any client that needs to finance commercial real estate or a business. You will also not have the ability to do international deals should you come across an opportunity with other training companies.

Why limit your profit potential? With the Commercial Capital Training program, you are getting the most complete package of commercial products to offer any business. We will even put this in writing and guarantee the types of financing you will learn and the sources you will secure to fund these transactions directly. Every product we teach has a viable audience and a demand. You will never say to a client: “Sorry, we don’t do that type of financing.”

4. Our Industry Experience, Expertise and Credibility

Through our family of companies, we have the industry expertise, experience, and credibility that others have longed to gain. You will not find another firm that exemplifies these three components.

At the heart of these three aspects is our founder and president, Kris Roglieri. Through Kris’s other finance company (Prime Commercial Lending), that he founded and currently manages, comes deep industry knowledge that our graduates benefit from.

Prime Commercial Lending is based out of Albany, NY and is an almost 20-year-old national commercial finance company and investment real estate firm that provides capital directly and indirectly for commercial real estate finance, as well as small, medium, and large size businesses. As a private lender and advisory firm, Prime Commercial Lending has funded over two billion dollars worth of transactions to date, averaging over $300 million dollars a year.

Kris also founded the nation’s only dedicated full-service digital marketing agency that just concentrates on the finance industry, The Finance Marketing Group. This company does marketing for banks, lenders, finance brokers, and firms in financial services. This is where our students really benefit, marketing-wise, as we have a whole company that just does marketing for banks and other brokers.

Kris also founded and chairs The National Alliance of Commercial Loan Brokers, the finance industry’s only association with over 1000 members to date. In the Fall of 2019 Kris also launched the nation’s first-ever commercial loan broker magazine, ‘Deal Maker’, which focuses on today’s diversified commercial loan brokers and the banks and lenders that serve them.

After training, your alternative lending business will have a specialized team of over 30 people to handle any marketing needs your business might have. We know what it takes to get clients. Kris’s expertise, knowledge, and credibility are often tapped into by several news organizations involved in financing. Such organizations include Bloomberg, The Washington Post, Entrepreneur Magazine, Forbes Magazine, Fox Business, The Business Review, the New York State Real Estate Journal, and many others. To view some of the articles and press on our founder click here.

With this knowledge and expertise comes integrity and credibility which each of our founder’s companies has built up over the years. Alongside Kris, are key executives who have worked for prominent commercial finance institutions which our graduates benefit from as well. Everybody in our organization practices what we teach.

To learn more about our founder and our family of companies click here.

5. We Have Created The Industry’s Only Trade Association

This point should be perhaps the most important when deciding which company is right for you to train you to become a commercial loan broker. Commercial Capital Training Group has produced more successful commercial loan brokers than any other so-called training company in the country. PERIOD! How can we back up this claim? Not only have we been the number one leader in commercial loan broker training but our founder created the industry’s only trade association for commercial loan brokers; (National Alliance of Commercial Loan Brokers) NACLB. Each year, close to 500 successful CCTG graduates attend the annual conference. No other training company can say that.

See our most recent CCTG reunion conference here.

6. Our Brokers Deal Directly With Direct Lenders and Investors

There are other loan officer training companies that may have experience in one industry such as equipment leasing, but do not have direct experience and expertise in all the products that they teach. Other training opportunities simply do not have the resources, connections, credibility, or the depth of knowledge to offer everything we do.

Anybody can write anything on a website and proclaim to be an industry leader or a “guru” but by what measure? Other companies may just “train” people, but the owners and instructors do not actually conduct this business themselves.

Before you make a decision, ask other companies to show proof that they finance actual transactions. We have experience as direct lenders ourselves with the two finance companies our founder owns. We lend directly to businesses and commercial real estate investors, and with that, comes added value to our graduates.

Within our family of companies is the nation’s only full-service marketing firm that only has clients in the finance industry, The Finance Marketing Group. No other training company can say they know more in terms of marketing in the commercial finance industry than our organization. We let the facts speak for themselves.

By completing our program, you will be approved to do business directly with lenders and private investors. You are not going through layers of brokers to complete transactions.

Typically, these lenders require you to be in business for at least 3 years and have worked in the industry for 5 years or more, but they have agreed to waive these requirements for our graduates.

It is important to know that we don’t just give you a list of lenders with phone numbers. You will actually meet all of the lenders face to face during our program or via conference call and they will educate you about their lending products.

7. We Don’t Teach or Sell The Hype -- Just The Important Facts

We have all seen the low investment business opportunities where they lure you in and sell you on the fact that you will make millions in a short amount of time with whatever they are pitching. Unfortunately, that very same hype exists in our industry as well. There are companies that will try to cloud your judgment and conceal what they really have to offer by inundating you with grandiose ideas of how you can make so much money, in a short amount of time with very little effort and enjoy the “good life”.

Our business does present significant advantages over other opportunities and franchise concepts and you can make significant money with our lenders, but you still have to work hard at being successful. We are here to tell you that this business takes very hard work and dedication to make a good income. Being a successful entrepreneur does not come easy no matter what business you’re in. The industry and lenders that you will work with after completing our training can indeed be lucrative with hard work and effort by yourself, but chances are you will not retire by the beach after six months of attending our training. Building wealth with any business takes time.

We are committed to presenting you with the real facts about this industry and realistic goals with this business.

8. We Are Not Just Trainers In The Business, But A Lender As Well

As the title states, we are not only expert trainers in the commercial finance industry but we are actually lenders in this industry as well. The founder of the Commercial Capital Training Group actually owns two commercial finance companies, both being direct lenders.

One is Prime Commercial Lending, a 18-year-old national commercial finance and investment real estate company offering the same financial products that you will with offices in Albany, NY, and Atlanta, GA. In fact, this very same company is one of your direct lenders for a specific real estate finance product that you will be able to offer.

The other is Durham Commercial Capital. This is a non-recourse accounts receivables finance company located in Rochester, NY that allows our graduates to earn the highest paying commissions in the factoring industry.

It is this deep industry experience that translates to the quality of our 7-day training. We know how to structure, evaluate, and underwrite transactions from a lender’s point of view, and we share this knowledge with you throughout your training. To learn more about the origins of our training please click here.

9. The Ability To Do Larger Loans

We teach how to do loans in the multi-million dollar range. These deals don’t come along every day, but if the opportunity presents itself, you will have the resources to get a large deal done.

There are several graduates of our program that routinely work on $100 Million dollars deals or more. Our sister company (Prime Commercial Lending) has a history of working on and closing these deals with the same capital sources that you will have. Some of the lenders and private investment firms that you will be approved with have the capacity to do loans up to $500,000,000 or more. These are very complex financing requests that require the right lenders and private investors that have the expertise, in-depth knowledge, and capital to fund these types of transactions.

It is important to realize that these lenders and investors that finance projects of this size typically only accept business from experienced individuals. However, they have agreed to work with all of our graduates since they have had much success with our founder’s own finance company and with individuals who have gone through our program.

We will teach you how to target the clients that need larger loans and successfully close them. You will run into these types of clients and it is important to have the tools, knowledge, and ability to finance their capital need with the right lenders and investors. The credit crunch has not only affected small businesses but also big businesses and experienced commercial real estate investors.

10. Ongoing Support and Continuous Training

Our ongoing support and continuous training are two of the most important points that distinguish us from other programs. We commit ourselves to coach and guide you through every commercial finance transaction that you will have until you feel comfortable. Whether that is helping you gather documentation for funding, or helping you close a transaction, we are always there at your side.

Furthermore, we are there every day to answer your phone calls and assist you in any way we can. You will never have to wait for days to get a call back from us. You will have a dedicated support person 7 days a week. That is right. We know what it feels like to get a deal in on a Friday and need an answer by Monday. You will have access to your support person over the weekend. Not only will we support you for the life of your business, but we will continue to educate you and provide you with new cutting-edge programs to further develop your business for no additional fees.

We are always developing and working to bring you new programs and lenders on a continuing basis. We will usually host webinars to introduce you to new products to offer your clients as they come available.

To learn more about our dedicated support, click here. Our training does not stop when you leave our facility. That’s only the beginning. Our success is based on your success.

11. A 7-Day Intensive Training Class

Our commercial loan broker training program consists of 7 days of intensive training and learning. We want to make sure you have more than enough time to learn this business and learn about the lenders and investors you will meet that will serve as your backbone for your financing capabilities as a loan broker.

After a full 7 days with us, you will be ready to tackle any business capital need and start earning the high level of income that this industry commands.

There are loan officer training opportunities out there that offer 4 or 3-day training sessions, and we have even seen 2-day training classes.

During the 7 days of training with us, some of our classes run from 8 am to 8 pm, providing ample time for our students to learn. We can’t see how a 2- or even a 4-day training program that claims to offer as much as we do could possibly do this effectively in the little time that they offer.

How could anybody feel comfortable and confident with just a couple of days to learn a new business? You are simply getting more hands-on training with us with more than enough effective learning time to comprehend finance concepts and ask questions.

12. Two Years Marketing with Leads Provided

Marketing is one of the most important topics we spend time on. We spend about a day and a half on effective marketing, empowering, and equipping you with the necessary tools to succeed in this business. Our time-tested innovative marketing techniques and principles allow you to start earning income immediately.

Our founder, Kris Roglieri, actually owns the nation’s only dedicated full-service finance marketing agency, The Finance Marketing Group. That company handles the marketing needs of finance companies, banks, and brokers throughout the country. This means your business will have a specialized marketing team consisting of over 30 people to coach, educate and handle any marketing need your business has.

When it comes to marketing no other company can say they know more than us.

We will go over internet marketing, direct marketing, free marketing, vendor marketing, email marketing, role-playing scenarios, publication marketing and many more to get you clients for years to come.

No other program will give you pre-qualified leads that consist of businesses immediately needing your service. These leads consist of real businesses looking for financing that you can do. In fact, this is the marketing outlet where some of our graduates get their first deal closed. On day 1 after our training, you will have businesses to talk to directly in need of any one of your services. We guarantee it!

Included in your investment with us is a top-notch identity package. Below is what is included in your investment.

A state-of-the-art custom website that is optimized and ready to market.
1,000 leads to use with the world’s most reliable lead generation service.
A $1,000 credit to access real-time financing leads with a leading marketing service.
A custom stationery package that includes business cards, envelopes, and letterhead.
A comprehensive CD that contains all necessary forms, legal documents, marketing materials, and applications that you will need to successfully operate your new business.
A detailed training manual that has everything we covered in your 7 days with us so you can conveniently reference the information.
Lender information that highlights and outlines their programs.

To help get your business off the ground we provide you a full year of marketing which includes:

Social Media Management: This is where you have a dedicated team of social media experts that know commercial finance building up a following through social media and help build brand awareness and bring leads through their efforts.
Content Marketing: Our dedicated writers will develop fresh content for your blog each month that will be tailored to the products you want to offer. We will optimize them for better search engine presence and make you a thought leader in the industry.
Email Marketing: We will work with your database of contacts and build brand awareness and let everyone know about all your products. We will develop fresh content each month to stay in front of your contacts, track your open rates and click-throughs, and report back to you.

We also have our exclusive Platinum Program which includes additional marketing services.

No other commercial loan broker training program even comes close to providing what we give our graduates in terms of marketing. Not only do we educate you in marketing this business but we actually do it for you. Some programs want you to work off their forms and applications to submit business to them. Other finance broker training programs have never played the role of actually owning a specialized digital marketing agency. With our program, you getting marketing services included in our training fee so you don’t have to worry about those things when you out running your business. Let the experts handle it for you so you can focus on closing deals.

No other program will give you pre-qualified leads that consist of businesses immediately needing your service and looking for your service. We guarantee it. No other training company has the marketing experience that we have as banks, finance companies and brokers hire The Finance Marketing Group to handle their marketing needs.

Learn about our loan broker lead generation

13. We Pre-Qualify Our Graduates

One of the many reasons our graduates are so successful is the fact that we actually pre-qualify people interested in taking our program. Unlike some companies we have seen, we are not interested in having large classes of 15 people and simply accepting everybody that wants to take our program.

Upon interest in our program, you will go through an extensive interview process with senior management along with a confidential questionnaire that our senior executives use to determine whether we think you’re a good fit for this business model. We look for certain qualities that our lenders and we deem to be assets to success in operating a finance company. Finance experience is a plus, but you don’t have to have previous finance experience to be successful in this business.

We look for qualities such as, but not limited to:

education
previous business experience
employment history
previous business ownership
sales experience
life accomplishments, etc.

Why do we use this method? Well, we believe in quality over quantity. We’ve found that our process and model produce more satisfied and successful entrepreneurs. Our process also satisfies our lenders, showing them that our graduates are better qualified to help them develop more success in their own businesses. This kind of training is typically only found in franchise opportunities that cost well over $100,000 in startup costs (even though the cost of this business model is well under that).

The bottom line is this: We have a vested interest in your long-term success, and we’ll prove it with our continuous support, even after you’ve graduated.

We can almost be sure that other training companies and business opportunities that require a similar investment as us don’t employ this method to the extent that we do. Sure, they will take your money promising you the world, but are they really seeing if you have what it takes to operate what they teach? This could be the reason why some of these companies have less-than-stellar reputations.

Being an entrepreneur and running any business has its challenges no matter what type of business you own. Upon graduating our program not only will you know how to run your own finance business but you will know how to deal with life’s everyday issues that a business owner routinely comes across.

We feel that it is important to teach our graduates a solid foundation in general business principles that will be invaluable to running a finance business. We cover important topics such as self-employment health insurance, hiring additional employees or independent contractors, tax issues, goals and time management, organizational skills, etc.

Even if you currently own a business or have owned a business before, you will gain a new perspective on successfully running a business. This is just another characteristic that distinguishes us from some of the other companies that are out there.

14. We Go Beyond Just Teaching You The Finance Business

15. You Get More From Your Investment

As you can see, for a one-time fee, you are getting the best possible commercial lending training program for your one-time investment.

There will be a graduation dinner at a 5-star restaurant on the last night of training where your instructor and the Commercial Capital Training staff will celebrate your start to a new successful and prosperous venture.

We feel that it is important for you to realize what other limited companies are offering compared to our one-of-a-kind loan broker training program. We hope this helps you in distinguishing the right program for you. We offer the most comprehensive training program to be successful in this lucrative industry. Feel free to give us a call and speak to one of our representatives.

Get In Touch With Us

Mike Geisler

Sr. Vice President Of Enrollment

Direct: (518) 694-3047

Our Office

Learn Why Hundreds Of Entrepreneurs
Chose Our Training Program